CLUB360 Is Not Just for Country Clubs

The most common thing operators get wrong about CLUB360 is in the first four letters of the name. They read “club,” picture a private golf course, and assume the program is not for them. It is. CLUB360 is an exclusive cost-savings program from CORE Insights Group (a procurement consulting firm), and it serves four kinds of property on identical terms: resorts and independently owned hotels, restaurants, private and public golf and country clubs, and yacht clubs. Nothing about eligibility turns on whether you have members, a course, or a gate at the end of the drive.

Is CLUB360 only for country clubs?

No. Four industries join the same program, at no cost and with no membership fees:

• Resorts and independently owned hotels: the whole property, front of house to back.
• Restaurants, independent and multi-unit: the kitchen, the bar, the dining room, and the manager’s office.
• Country clubs, private and public: course, clubhouse, pro shop, kitchen, and admin.
• Yacht clubs: the clubhouse through to the marina.

Why does the name read narrower than the program?

Because the program was introduced to golf and country clubs first, and the name stuck to its first audience. What actually sits underneath it is a set of enterprise-level national contracts on the supplies, equipment, and services every hospitality operation buys anyway: food and beverage, facility maintenance, uniforms and linens, cleaning, office and administration, and retail. A contract for broadline food does not ask what kind of building the kitchen is in. That is the whole reason one program can price a 40-seat restaurant and a resort without being two different programs.

What is “hospitality procurement services” in plain terms?

It is someone doing the buying-side work an independent operator rarely has time for: knowing what a category should cost, holding the contracts that get there, and applying them to your invoices. With CLUB360 that happens through a dedicated CLUB Advisor, a real person who learns your operation, maps your current spend to nationally contracted suppliers or equivalents, and recommends the most advantageous programs. You are not handing over your purchasing. You are borrowing the pricing.

Do the terms change if you are not a club?

They do not. Every property joins on the same basis: no cost to join and no membership fees, savings built in at the point of purchase rather than returned months later as a rebate check, no compliance mandates, and no forced volume commitments. The program spans more than 500 best-in-class programs across back-of-house and front-of-house spend, and it stays voluntary the whole way through: you use what fits and skip what does not.

The categories that pay off hardest are the ones nobody negotiates, and those are the same in every building. Administrative services, to take one example, carried one of the highest estimated savings rates in a representative CLUB360 cost study, around 23.8%. That is an illustrative example rather than a quote, and savings vary based on use of the CLUB360 programs.

Which programs fit a non-club property?

A restaurant leans on the Food and Beverage programs and the Office & Administration programs. A resort or independently owned hotel adds Clubhouse, Pool & Fitness for pool, spa, furnishings, cleaning, and facility maintenance, plus Turf & Agronomy if it keeps grounds or a course. A yacht club runs the galley and bar on food and beverage, the club rooms on the clubhouse programs, and the club store on Pro Shop & Retail. A category-by-category walkthrough for each of the three non-golf audiences lives in Procurement Savings for Restaurants, Resorts & Yacht Clubs.

How do you find out what it is worth for your property?

Enrollment is a short online form with no paperwork (enroll here), and it costs nothing. A CLUB Advisor reaches out within two business days to review your needs and current vendors, builds a savings plan around the programs that actually fit your operation, and the benefits start at the point of purchase. Operators who would rather ask questions first can reach a CLUB Advisor directly. Not having a golf course has never disqualified anyone.